28″ 24/7 X-Sign Compatible High Brightness Bar-Type Display|BH281
Wherever You See Fit
BenQ’s BH281 is a long-structure bar-type display specially designed to suit your unique spatial needs and facilitate customer communication. Crafted with an exquisite 28” stretched screen, the BH281 can be seamlessly integrated into small and narrow spaces, displaying important information right beside your products. Whether showing messages on luxury boutique counters or supermarket shelves, the BH281’s ultra-bright 1000-nit screen ensures images remain sharp and crisp even under ambient light. Moreover, the BH281 also features internal speakers and USB plug-and-play support, so you can deliver impactful audiovisual messages in compact spaces with minimal installation.





Unlike anything else available on the market, BenQ’s bar-type displays are built to ensure a flawless portrait view. With a structural design that employs abundant solid fixing points on every edge, we ae able to prevent “mura” image distortion that is commonly seen on vertically positioned consumer displays.
24/7 Non-Stop Operation
A 60,000-hour lifespan translates to years of non-stop display service and reliable, economical industrial-class performance that surpass consumer needs.


Management Software
Fully compatible with BH281, X-Sign software can help you customize, edit, manage and play content you wish to showcase, allowing you to instantaneously engage customers.
- Choose from multiple templates that support image and text animation, video and playback, QR code implementation and daily scheduled playlists to create in-store display content.
- Display content easily through a USB flash drive or BenQ’s cloud service.
- Manage and distribute content for single or multiple displays via the internet to save time, costs and effort.
* Extra media player/PC is necessary
High Brightness
At 1,000 nits, the BH281 can deliver superior brightness for striking colors and clarity even in spaces with ample ambient light. This gives you great freedom to use the BH281 for a wide range of indoor and semi-outdoor applications without sacrificing visibility and legibility.
Built-in Speaker
The BH281 comes equipped with two 2W speakers, so audio can be freely incorporated into promotional content and engage customers like never before.


USB Plug & Play
The BH281’s plug-and-play simplicity enables you to access and play multimedia files directly from a USB flash drive. Requiring no PC connection or complicated cable setup, the BH281 ensures a holistic shopping experience with the most hassle-free installation.
Multi-Formational Display
With special proportional sizes engineered with elegant unibody design, the BH281 can cater to the unique spatial demands of public transit systems, store shelves, elevators, bank interior display monitors, or any display area that calls for long and narrow designs.
Screen Size | 27.6 |
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Backlight / Lightsource | E-LED |
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Active Area (Horizontal × Vertical) (mm) | 688.9 x129.2 mm |
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Resolution (Pixels) | 1920 x 360 |
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Brightness (Typical) | 1000 nits |
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Contrast Ratio (Typical) | 1000:1 |
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Aspect Ratio | 16:3 |
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Light Life (Typical) | 60,000hrs |
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Display Orientation | Landscape / Portrait |
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Internal Speaker (Amp) | 2W x 2 |
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Audio Line In/Out (3.5mm) | x1 / No |
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VGA In/Out | x1 / N/A |
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HDMI In/Out | x1 / N/A |
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USB port (Type A) | x1 / N/A |
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RS232 In/Out | x1 / N/A |
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AC/DC In | DC |
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Voltage | 100V ~ 240V, 50Hz / 60Hz |
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Power Consumption (typical / standby) | ≦45W / ≦0.5W |
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Dimension (WxHxD) (mm) | 729.1 x 170.8 x 43.1mm |
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Bezel Width (top / bottom / left / right) (mm) | 19.6 / 20.4 / 19.4 / 19.4 |
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Weight (w/o Packing/ w/ Packing) (kg) | 4.0kg / 7.0kg |
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Wall Mounting (VESA) (mm) | 100 x 100 (4 holes) 4 – M4 x 8L |
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Operation Temperature | 0°C ~ 40°C |
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Storage Temperature | -10°C ~ 60°C |
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Usage (Hour/Day) | 24/7 |
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On-Screen Display Languages | English Simplified Chinese (2 Languages) |
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Multiple Display Control (MDA) Support | Yes |
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X-Sign (please check X-Sign website for detailed compatibility info.) | Yes |
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Remote Control | Yes |
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Power Cord(by region) | Yes |
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HDMI Cable | Yes |
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Quick Start Guide | Yes |
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User’s Manual Electronic File | Yes |
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Stand | optional |
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